How to Stay in Touch in an “Always On” World

answering services

The right telephone answering service will be an expert at helping you employ a variety of communication methods to help you stay top-of-mind with your customers. At certain points of customer contact, it is crucial to know and employ the best communication methods for the purposes of positive customer response and conversion rates.

Here are a few tips on how to create and use the best direct response tactics:

Create a Customer Journey Map as Part of the Communication Plan

This will detail every step of your customers’ contact with your business so that you can align your communication with them to sync with each step in their process.

Communicate As Your Customers Do

Pay attention to how they communicate with their audiences and your company, and model your communications with them in the same way.

Create a Communication Plan to Address Customer Pain Points

Pain points that customers experience when interacting with your business can actually be opportunities to grow your business with them if they are handled well by staff. Creating a communication plan to address each of these is an important step in making that goal a reality.

Create a Communications Plan for Leveraging Your Customers’ Best Experiences

With the advent of social media, customers’ recommendations have become even more important than ever before. Create a communication plan to incentivize your happiest customers to spread the word.

Create a Communications Plan to Entice Back Inactive Customers

Chances are good that these prospects can be brought back into your company’s fold with the right contact and incentives.

Support Customers’ Preferences for Call, Text and/or Email Responses

Give your customers as many options as possible when it comes to communicating with your company.

Validate Your Customers’ Purchases

Make sure to have a communication plan to thank customers for doing business with you and highlight the positives of their purchases.

Keep Communication Simple

Make sure that all of your options for customer communication have as few steps as possible.

Timing is Crucial

Are you communicating with your customers when it is most important that they hear from you? Make sure that your communications don’t lag behind customer activity or desired activity.

Build Helpful Content into Your Communications Plans

When you offer information that your customers likely will find helpful in running their business or their own marketing efforts, they see you as adding value to their interaction with you and you build brand loyalty.

Make Sure Your Customer Communications are Consistent

Customers want to know that they can depend on you no matter what the reason is for contact with your company. Make sure your communications with them are consistent in terms of voice, frequency, and quality.

 

For more than 40 years, Responsive Call Center has created and managed customer communications plans for numerous industries, including medical, legal, commercial services (plumbing, HVAC, etc.), real estate and property management, construction, government agencies, and charities. Our team of live operators are available all day, every day to handle your business calls the same way you would; you will see the difference when your business no longer relies on answering machines or automated phone systems. Our highly trained staff will make sure you never miss your customers’ calls. Contact Responsive Call Center to discuss the ways we can help you manage your calls.

When Disaster Strikes, We’re Here to Make Sure Your Customers Are Taken Care Of

Hiring an Answering Service Before a Disaster Strikes

We have recently seen the damage that a natural disaster, such as a hurricane, can do to a community. A natural disaster can happen at any time, sometimes without warning and if we are lucky, the worst that we will deal with is a lack of power. Therefore, it’s important to always have a disaster recovery answering service ready for action.

But, if you own a business, especially one that has customers all over the country and relies heavily on Internet access, phones, and electricity to run successfully, a storm could wipe you out.

While some businesses can take months to years before they fully recover, a lot of businesses don’t come back because the loss of business during the aftermath was too financially damaging. The government actually estimates that roughly 40% of small companies never reopen following a weather-related disaster.

If a lot of your business is conducted over the phone, it is critical to have a back-up plan to safeguard your business, such as a disaster recovery call center.

Plan for the Worst and Hope for the Best

The idea of a natural disaster coming in and wiping out our communities is horrible in and of itself. And while the chances of this happening are slim, we have to plan for the worst.

In areas that are prone to earthquakes, all new construction takes this into account. In areas where extremely cold weather can turn into dangerous blizzards, our city government plans for school closings. Homes in hurricane areas often come with hurricane shutters or impact windows, but what are we doing to protect our businesses? Most often, the phone lines are down as well, so these solutions will not help our business function as usual.

Keep Business Booming – While You Work on the Repairs

Professional answering services can manage business calls, such as canceling appointments, notifying customers of the situation at hand, or even taking orders for customers who are not in the same area. An answering service can also manage notifying your employees about the current conditions at your business and whether or not they will need to report to the office. All of these duties taken off your hands, can bring you peace of mind.

Every region of the globe faces potential risks for natural disasters and the best way to handle them is to be prepared. Stock up on food and water, learn where the nearest shelters are, have backup generators, come up with an emergency plan and having a safeguard for your business to avoid experiencing downtime.

Call Responsive Call Center to discuss how we can help you be better prepared when disaster strikes.