Industry Spotlight: Real Estate

real estate call center
 

By 2020, customer experience will overtake price and product as the key brand differentiator.
Walker

Daily operations, answering calls, endless emails, troubleshooting emergencies – if you’re a real estate agent, broker or investor, this chaos may be your norm but it can still be a lot to handle. The good news is it doesn’t have to be!

Missed calls and voicemails that are never replied to can spell disaster in any industry. Clients have a desire to feel validated and this is especially true when they are making major life decisions, such as purchasing a property. The real estate industry is a time-sensitive industry because a better offer may come in seconds after someone has already accepted an offer so answering every call is critical. If you’re in the real estate industry and you’ve been looking for a way to save time and money while still reaching your personal goals and business projections, a call center may be just what you need to boost metrics and reclaim your work-life balance.

How a Call Center Can Help Your Business

According to the International Customer Management Institute, statistics from just last year show that 1% improvement in first call response equals $276,000 in annual operational savings for the average call center. In order to improve your responsiveness and satisfy clients’ needs while still closing more deals, check out some of the call center services offered to businesses in the real estate industry.

Services a call center can provide include:

  • • schedule property showings
  • • record realtor & client feedback after showings
  • • inbound/outbound calls
  • • RSVPs for open houses
  • • driving directions
  • • provide information about particular properties for sale

Studies show that 60% of consumers look for a balance of price and service and they will not accept poor customer service in exchange for a cheap deal. Answering a call while you’re showcasing a house should be a last resort, not a daily task. Trust a call center as part of your realtor team and let professional customer service representatives deliver excellence to your clients, 24/7.